Draught Beer Market 2024 In-depth Research Studies on Products, Regional Analysis and Forecast by 2033
The global draught beer market is experiencing steady growth, driven by consumer preferences for fresh beer experiences and the expansion of the hospitality sector. Below is an overview of the market, including recent developments, drivers, restraints, opportunities, and regional segmentation analysis.
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Market Introduction:
Draught beer, also known as draft beer, is beer served from kegs or casks rather than bottles or cans. It is often perceived as fresher and of higher quality due to its storage and serving methods. The global draught beer market was valued at USD 20 billion in 2023 and grew at a CAGR of 3% from 2024 to 2033. The market is expected to reach USD 26.87 billion by 2033.
Recent Developments:
In December 2024, Michelob Ultra, part of the Anheuser-Busch InBev family, surpassed Bud Light to become the top beer on tap in the U.S., reflecting shifting consumer preferences towards health-conscious, premium beers.
In January 2025, Diageo announced a price increase of 6 cents per pint for its draught products, including Guinness, in Ireland, effective from February 3. This decision was made to sustain operations amid rising costs and could result in an increase of up to 30 cents per pint for consumers.
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Drivers:
Consumer Preference for Freshness: Draught beer is often perceived as fresher compared to bottled or canned beer, leading consumers to prefer it in social and dining settings.
Expansion of Hospitality Sector: The growth of bars, restaurants, and breweries has increased the availability and consumption of draught beer, contributing to market expansion.
Restraints:
High Maintenance Costs: Maintaining draught beer systems requires regular cleaning and upkeep, leading to higher operational costs for establishments.
Regulatory Challenges: Alcohol regulations and taxes can impact the pricing and distribution of draught beer, affecting market growth.
Opportunities:
Technological Advancements: Innovations in home beer dispensing technology, such as compact kegerators and user-friendly beer taps, have made it easier for consumers to enjoy draught beer at home, expanding the market.
Emerging Markets: Regions like Asia-Pacific and Latin America are experiencing a growing influence of Western culture and lifestyle trends, including the consumption of draught beer, presenting opportunities for market expansion.
Key Market Players:
Prominent companies operating in the global draught beer market include:
Anheuser-Busch InBev
Heineken N.V.
Diageo plc
Carlsberg Group
Molson Coors Beverage Company
These companies are focusing on product innovation, strategic partnerships, and expanding their market presence to cater to the growing demand for draught beer worldwide.
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